A young influencer tried to start a partnership with a well-known New York cookie company before her wedding, but she got a massive backlash instead.
Halfsies Cookie Company was contacted via email by Ana Montealegre, a young influencer and recent college grad, who wanted to include the brand’s cookies in the favor boxes she was planning to give to her bridal party.
David Maffei, the firm’s proprietor, referred Montealegre to the brand’s website so that she could make a purchase.
However, the young bride-to-be was keen on establishing a partnership with the firm, which would include receiving complimentary cookies for herself and her wedding party, likely in return for promotion on her social media profiles.
Regrettably, Montealegre seemed oblivious to the fact that she was barking up the wrong tree.
While Montealgre was emailing about her work as an influencer who had current collaborations with companies,” Maffei cut her off and said, “Sorry, you’re not an influencer,” in response.
Halfsies’ official Instagram page features a video montage of the argument in which he flames the bride by pointing out her internet followers, including 904 on TikTok.
Writing back, Montealegre stood up for herself, albeit in a somewhat awkward attempt, declaring that she was a “rookie influencer.’
Maffei used DJ Khaled’s “For Free” in the video exchange he shared on Instagram.
One commenter gave advice on how new influencers can begin, stating that when you find a brand you like, you buy their things and then tag them. They will likely share your content again. Don’t ask for free stuff at the beginning. You’ll gather up followers, and maybe other businesses will see your work. Eventually, you’ll have a following that’s interested in the things you receive.
A few accounts were either in favor of the brand’s anti-influencer policy or found it funny.
Instead of showering next season’s brides with presents, Maffei seems to have decided that battling the freebie trend is just as successful, if not more so, as a marketing strategy.
